The tool is a website builder called 60sec.sit that allows users to create custom landing pages for their Shopify store in just 60 seconds. It offers features such as AI-powered content writing, SEO optimization, email capture, and call-to-action options. The tool also allows for customization of themes and color palettes and the option to use a custom domain. It is aimed at business owners with a valid idea who want to create a simple and effective landing page with minimal effort.