HiFive is a review management platform that helps businesses improve their online reputation and attract new customers by leveraging the power of online reviews. It allows businesses to generate, monitor, and share online reviews on multiple review sites, including Google and Facebook. HiFive provides tools to help businesses capture negative feedback and keep it private, monitor and reply to all reviews from one place, and choose which platforms they want to increase the number of positive reviews on. It also helps businesses generate more positive reviews by providing tools to invite customers to review their business through customizable email or SMS messages or on-site QR codes.