Rytr is an AI writing tool that assists with creating high-quality, original content in various formats for different use cases. It offers a range of features, including language and tone selection, SEO analysis, and plagiarism checking. Users can choose from over 40 use case templates and write in over 30 languages. Rytr also provides a seamless writing workflow, team management, and custom support. It has a free plan with limited features and paid plans with more extensive capabilities.