Sendspark is an AI-powered video script generator that helps create engaging sales videos. The AI algorithm analyzes custom data to tailor the script to specific needs and interests of the target audience. The tool helps save time and resources compared to manual writing and allows the sales team to focus on important tasks. The generated video script includes key components such as an attention-grabbing intro, addressing the problem and pain points, demonstrating the product, and a strong call-to-action. While the tool provides a starting point, customization is necessary for optimal results.